As leading designer of marine power ecosystems, the launch of Global Service by WinGD in 2025 completed their suite of solutions enabling them to provide full lifecycle support to their customers.
As strategic brand partners, we were asked to develop an identity and launch campaign for this new service offer.
Working closely with the WinGD team, we defined the proposition from the inside out. We clarified the offer, aligned technical capability with a confident narrative and structured it around real customer needs. Using this messaging we created a distinct visual identity for the Global Service offer which provided differentiation whilst remaining true to the WinGD brand.
What followed was the creation of tools and materials that enabled WinGD and its partners to deliver a consistent experience across digital, physical and internal touchpoints – from website and events to sales materials and video using bespoke photography and footage.
Global Service by WinGD launched at Nor-Shipping 2025, marking a strategic shift towards a clearly articulated, customer-shaped global service offer.
